The Psychology of Sharing: Multigroup Analysis among Users and Non-Users of Carsharing

The present study investigates the determinants of intention to use carsharing services by an integrated model psychological predictors travel behavior. proposed is tested multigroup confirmatory factor analysis (MGCFA) in structural equation modeling (SEM) with further discussion about invariance and its relevance for comparisons between groups. sample was classified into four groups: Italian users, non-users, Swedish non-users carsharing. users were respondents who have used or are currently using carsharing, while reported never services. data from 6072 revealed that control main predictor carsharing; driving habits had stronger negative effects than non-users; subjective norms positively predicted among all groups; trust a only climate morality small effect on groups only. outcomes this investigation will increase knowledge help identify behavioral factors primarily influence people’s it.